They have re-invented their line of organic foods at the local upmarket grocery; all the labels are now... well, how you'd expect the 'target-audience' to like them. Bolder fonts in white on natural colours and hints of idyllic country living. Okay, the last bit is my interpretation ;-)
I always look through the whole selection of baby food on the shelves - try to give Baby Boy as much variation as possible - which includes organic. I don't mind organic. Organic is food, right?
I spot 'Blueberry Fantasy' among the organic fruitmixes - now that sounds interesting! I check the ingredients, and discover they have added a handful (7%!) of blueberries to a lot (93%!) of - organic, they feel they need to mention - apples!
They call the line 'Pure & Honest', and I can't fault them there; it's a lot more 'Fantasy' than 'Blueberry', but they didn't actually lie.
Still, I didn't buy the jar. Somehow felt cheated. Another idyllic country dream shattered...
hahaha!! Da's inderdaad aardig wat fantasie!
ReplyDeleteDie nieuwe verpakkingen waren mij ook opgevallen inderdaad, ik ben behoorlijk VOOR biologisch voer, maar als het duidelijk wordt dat het hoofddoel hebberige graai-heid wordt haak ik ook af hoor... Was vast een 100% blueberry-prijs die ze ervoor vroegen... :(